(707) 942-9700 | info@ecellar1.com

Proven time- and cost-saving modules

The eCellar web-based, single vendor sales and marketing software solution works for wineries of all sizes. We offer a complete array of tools designed to help sell more wine to your consumers across all channels (tasting room, website, mail/fax/phone and events). Best of all, all customer and order data resides in one, central database.

Administrative Control Panel
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Administrative Control Panel

The easy-to-use dashboard at the heart of eCellar. Stay in control of DTC sales from anywhere, anytime.


Features   Benefits
Centralized dash board accessible from any internet connected computer   Manage all software components and data points (customers, products, orders, shipping rates, wine-club, email campaigns, etc.) anytime, anywhere with no limitations on platform (PC or Mac) resulting in unprecedented flexibility, control and efficiency.
Review, manage, and create customer accounts and related orders regardless of source (web, POS, back office etc.)   All customer and order data can be queried and analyzed in one central place without multiple programs.
Create, modify and delete single set of products used in Online Store, Wine Club, and POS   All product information is managed simultaneously, increasing efficiency and ensuring consistency.
Access & edit shipping rates, tax rates, and discounts   Ensures changes and updates occur in real-time across all channels.
Review & manage orders generated by Online Store, Wine Club, and POS   Sales from all channels can be easily managed (edited, captured, fulfilled etc.) from any computer with internet access.
Access marketing communication tools (Blog and Events Managers and CMS)   One simple-to-use platform, learn one system, not three. All communication connects directly back to customer and order database for preferences.
Access Campaign Manager   Drive email campaigns directly from the Control Panel accessing up-to-date customer data to improve targeting - no need to use another vendor or export/import names and data between different systems.
Access Tasting Room modules, POS and Reservations   Increase efficiency and productivity with the ability to access and use tasting room components from any internet connected computer on or offsite. Back office team can provide support by ringing orders or booking reservations shifting workflow as needed during peak demand times.
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Administrative Control Panel

The easy-to-use dashboard at the heart of eCellar. Stay in control of DTC sales from anywhere, anytime.


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Point of Sale (POS)

Proven cash register solution offering popular capabilities found in traditional POS registers, together with expanded functionality delivering greater versatility and ease of use.


Features   Benefits
100% Web Based Solution   Ring up sales transactions on any computer (PC or Mac) or iPad® with Internet access.
Physical cash register AND Virtual (back office, remote office, and/or on-the-road with a laptop/tablet)   Provides versatility that conforms to your winery's business strategy, physical plant design, and changing needs. Compatible with today's high-demand deployment options (iPad®, tasting room kiosks, remote event sales, etc.)
POS Home (Main) screen displays across ALL channels in one central view and allows quick find/search of existing customers and orders   Increases tasting room efficiency and improves customer service. Hosts have customer information at the tip of their finger and can use it to acknowledge top buyers, cross selling opportunities or even simply recognize a first time tasting room visitor who has prior online purchase history - the power of the central customer data is quickly apparent in the tasting room.
Touch screen capable with hot keys   Supports quick-sale approach for fast, high volumes sales environment
Auto-discounting based on volume and/or customer type (e.g. club members)   Powerful tool to ensure business rules are easy to follow in all sales environments. Reduces transactional errors and improves customer satisfaction.
Ability to save and edit orders for future payment and/or editing   Supports remote uses such as roaming terminals that allow for discreet table-side sales – increasing revenues and streamlining tasting room work flow.
Real-time compliance checks with ShipCompliant™   Simplifies sales process for all customer contact staff and take the guesswork and challenge out of compliance. Eliminates the need for each staff member to be knowledgeable of the ever changing shipping laws landscape and prevents costly mistakes or compliance issues.
Driver's License scanning   Eliminates manual entry of customer information during sale and speeds up customer look-up to deliver more personal customer service in the tasting room for returning customers or first time winery guests with on-line purchase or mailing list registration history.
Bar code scanning   Fast, accurate ring up simplifies customer check-out and increases efficiency.
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Point of Sale (POS)

Proven cash register solution offering popular capabilities found in traditional POS registers, together with expanded functionality delivering greater versatility and ease of use.


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General Online Store

Website storefront and shopping cart that captures the look and feel of your brand while delivering a best-in-class online shopping experience for your customers.


Features   Benefits
Integrates into existing look and feel of winery web site   Maintains brand equity - utilizes existing website assets and customer familiarity with winery’s online experience.
Allows customers to purchase wine and update their customer account online   Increase direct sales with expanded channel and enhanced customer experience. Improve customer service and winery efficiency by ensuring customer account updates are recorded in real time and available across all channels instantly.
Orders captured online are viewable via Control Panel   Improve customer service and improve cash flows. Allows order management (tracking, editing, etc.) from anywhere, anytime
Unique 'Continuous Presence' shopping cart on every web page   Path to purchase is always a few simple clicks away for the visitor making shopping fast and easy yet not distracting from the site experience.
Single page checkout   Allows customers to easily manage their billing, shipping and credit card info; delay ship/pickup wine; choose alternate winery location for pickup; join wine club and get discount in real-time checkout (Wine Club Manager module required)
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General Online Store

Website storefront and shopping cart that captures the look and feel of your brand while delivering a best-in-class online shopping experience for your customers.


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Allocation Online Store

Manage the release and sale of scarce wine easily while providing your best customers a convenient and secure way to accept their allocations online.


Features   Benefits
Create allocation offerings by customer tier - tiers are set by winery based on desired criteria and are not limited in type or quantity   Manage sales of scarce wines with strict quantity control and adherence to sales strategy.
Create allocation offerings during specific time windows   Can turn allocation on and off and manage release calendar from Admin Control Panel improving efficiency, control and results.
Shipping calendar built into allocation shopping cart   Allows winery to set shipping date options - can also choose to allow customer to select their own shipping dates from date range pre-approved by winery.
Includes General Store option   Facilitates online order acceptance and purchase resulting in increases sales.
Robust wish-granting tool that allows customers to request additional wine after allocation order period is complete   Increases sales by allowing additional purchases after the initial allocation period ends. Winery has the choice of creating a new order for the wish or modifying an existing order with the added wine purchase.
Comprehensive reporting tools   Allow real-time monitoring and revenue tracking of all allocation events (releases) that can be analyzed on screen or exported for further data analysis in Excel.
VIP Pick-up   Enhance customer service and reward customer loyalty by giving your best customers the ability to select their pick-up location right in the allocation checkout process.
Single page check-out - allocated wines are displayed together with other available wines   Increase wine sales by allowing customers to see all wines currently available to them for purchase when viewing their release allocation and include additional wines in the same transaction when accepting their allocation. Stimulate impulse purchases of older vintages or other varieties in addition to the wines included in the allocation.
Optional "Buy My Entire Allocation" button   Maximize allocation acceptance and increase revenues by allowing the customer to instantly add the entire allocation to their shopping cart with a single click. Simplifies the buying process for all customers and makes accepting the full allocation easier for everyone.
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Allocation Online Store

Manage the release and sale of scarce wine easily while providing your best customers a convenient and secure way to accept their allocations online.


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Wine Club Manager

Robust wine club manager designed to simplify the routine tasks associated with running your club so you have more time to devote to the important things - like building membership and growing sales.


Features   Benefits
Simplified club manager tool accessible through central Admin Control Panel   Easily manage all aspects of wine club from anywhere at any time via any internet connected computer.
Unlimited number of club groups – winery determines tiers and subscriber groups.   Powerful marketing tool that allows winery to build clubs to meet the buying interests and habits of all their target customer groups.
Automated order generation and club billing   Routine tasks are scheduled in advance and run automatically increasing staff efficiency while boosting club sales and profitability.
Bulk processing of orders, fund capture and fulfillment processing   Simplifies all club sales activities. Reduces the time spent on routine back office tasks so more time is available to interface with club members and grow your business.
Create, modify, and cancel club subscriptions via Control Panel in real-time   All club subscription information and orders are immediately included in eCellar central customer database and available for viewing through all channels – improves customer service and simplifies processing.
Modify orders after automated generation, adding or deleting products before credit card payment is applied   Gives winery total control to make changes right up until the payment is applied. Makes eCellar more flexible and forgiving than even the most up-to-date competitors which means easier processing, more efficiency and increased ROI.
One page Club transaction summary   See at a glance what the current status of all clubs in one easy-to-view page including sales, subscribers and other important metrics.
Set special ship rates for club runs based on number of bottles per shipment   Allows for more accurate shipping fees which benefits the winery and the customer improving profitability and customer service.
Set special club price for existing wine without having to manage discounts   Simplifies system resulting in fewer steps required to set up pricing, reduced error or inconsistent pricing.
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Wine Club Manager

Robust wine club manager designed to simplify the routine tasks associated with running your club so you have more time to devote to the important things - like building membership and growing sales.


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Campaign Manager

Robust email broadcast tool enables you to create and send marketing messages to your customers and track results right from the eCellar Control Panel.


Features   Benefits
Send email broadcasts to targeted groups of customers within the eCellar database   Eliminates the need to use an outside vendor such as Vertical Response® or Constant Contact resulting in cost savings and improved efficiencies.
Utilizes custom email wrapper designed for winery   Maintains brand integrity by utilizing the existing winery website look and feel and design elements resulting in increased open rates and potential more sales.
Email tool pulls from central customer database in real time—no need to export customer list into 3rd party (i.e. Vertical Response®) to send emails   Keeps customer data in-house and simplifies broadcast email processing. Address updates made by customers are recorded in real-time directly into database without the need to import from a 3rd party reducing future bounces.
Provides robust real-time monitoring and reporting tools   Allows manager to track opens, click-through, bounces, opt-outs and most importantly sales by campaign. Provides ability to immediately track campaign effectiveness and ROI beyond simple open rates, all within eCellar.
Advanced scheduling capabilities allow winery to send existing campaigns to new customers without the need to recreate a campaign multiple times.   Saves time, minimizes errors and improves direct marketing accuracy and efficiency. Makes it easy to add new target customers to an existing campaign and execute the offer without risking resending the email to previous recipients. Also provides a simple way to resend emails to specific customers who have not opened previously sent campaigns.
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Campaign Manager

Robust email broadcast tool enables you to create and send marketing messages to your customers and track results right from the eCellar Control Panel.


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Reservations Manager

Finally, a powerful and secure calendar system for winery tasting rooms built to tap directly into your customer and order database in real-time.


Features   Benefits
Manage the types and duration of tasting appointments and events - and modify them - all via the web   Because eCellar is 100% web-based, designated staff can schedule tours and tastings from anywhere as long as they have a computer with access to the Internet.
Book reservations directly from any computer and immediately connect booking to customers' profile and order history   Improve customer service—prior purchasers are recognized immediately. New visitors have account created so wine sales are easier at the end of the tour. Customers who preview the winery's website and set up an account or join the mailing list are also recognized and welcomed when the appointment is booked by staff.
Capture more customer information within eCellar immediately, not a separate system   Your staff won't have to log into other systems to check reservations, transfer customer account information, or pull credit card information. All information from eCellar Calendar will be contained and linked to existing customer information within eCellar, saving time, reducing potential errors ultimately improving information accuracy, and keeping sensitive information secure and in one place for easy retrieval by permitted eCellar users.
Calendar formatted to be intuitive and easy to read and use. Incorporates sorting filters, confirmation pop-ups, icons, widgets and other useful conventions and search tools   Calendar is designed with the user in mind. Days of the week are listed with dates for fast selection. Header items are sortable to help quickly organize resources; confirmation pop-ups prevent errors when changes are made to a reservation. Easy to interpret icons lead user to customer notes, email messaging or Outlook invitation which result in saving time, improving customer service and reducing no-shows.
Entered email address is matched to database and if found to belong to existing customer, Reservation Manager automatically displays complete customer information   Repeat buyers and returning visitors can be immediately recognized by Tasting Room team. Eliminates duplication of customers in database.
New Customers can be added directly into Winery database at the time the reservation is booked. Full set of customer type defaults are available and selectable by winery   Maintains database integrity across all transaction points including Tasting Room Reservation calendar.  Ensure consistency in data format.  Set defaults for customer type/customer source/allocation tier when adding new customers through calendar.  Saves time and increases tasting room efficiency.
Microsoft Outlook integration for email and appointment invitations built directly into Reservation   User can launch Outlook directly from Tasting or Tour reservation and send an email or appointment invitation enhancing customer service and increases Tasting Room efficiency. The system automatically pre-populates the item with important visit information such as party name and size, date and time. User can include notes or other personalized information specific to the reservation.
Credit card information is stored securely in the customer's account profile   Enhance customer service and card security by not storing sensitive payment information in a non-secure standard calendar application (like Microsoft Outlook or Google Calendar) and ensure PCI compliance. The credit card is stored in the customer account and immediately available for tasting fees or wine purchase on the day of the scheduled visit.
Deposits can be captured immediately for a reservation via the eCellar Point of Sale (with a receipt emailed)   Encourages customers to honor or cancel their appointments reducing no-shows. Improves immediate winery cash flows.
Powerful and secure sales tools built right into Calendar   With a single click, user can launch POS and place order directly in customers' account resulting in increased sales and enhanced customer service. Credit cards are housed in customer account making it more efficient to charge Tasting fees and ensuring sensitive information is kept secure.
View the calendar of appointments by locations over a day, week, month or date range of your choice   Winery staff and management can see trends in current, historical and future visitation for planning and marketing analysis.
Past visitor information can be leveraged for integrated email/offline marketing communications   Saves staff time when thanking visitors for coming to the winery (via email campaign or offline), which drives brand awareness and repeat visits in subsequent years.
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Reservations Manager

Finally, a powerful and secure calendar system for winery tasting rooms built to tap directly into your customer and order database in real-time.


Task Manager

Create and manage tasks across your organization, in or out of the office.


Features   Benefits
Works on the desktop and on mobile phones.   Task management in eCellar was designed from the bottom up to work on mobile phones and in the desktop management console. The simplified touch interface makes it easy to create and manage tasks while you’re mobile.
Connect tasks directly to orders, customers and more.   Tasks can be created on the desktop while you are working with customer information, orders and more. The task overview page makes it easy to work with all of the connected tasks.
Staff can create an unlimited number of custom personal task lists and tasks.   Every employee can create their own named task lists, like “Calls to make”, and easily add, manage and delegate tasks.
Delegate tasks to coworkers.   Easily create and delegate tasks for coworkers. Delegated tasks show up in a special area on their lists and stay on your lists so you can keep track of them. Data is shared between all workers involved.
Prioritize, sort and quickly mark tasks complete.   Tasks are placed into A, B and C level priority groups, inside of which you can drag/drop individual tasks to put them in the order you want them in. Various sorting options allow you to sort by priority, task names, due dates, etc. Marking a task “complete” is a one click action.
Add notes, set due dates. statuses and more.   Each task has a set of optional fields for adding more details, including due dates, notes, statuses (like New, In Progress, Waiting, etc). Relevant fields show up in lists of tasks as needed.
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Task Manager

Create and manage tasks across your organization, in or out of the office.


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Compliance and Shipping Gateway Manager

Simplify the complex world of wine shipping compliance by bringing sales and compliance software together in one easy-to-use integrated tool.


Features   Benefits
Integrated with ShipCompliant™ technology   Gives users powerful compliance and shipping management tools within eCellar eliminating the need to operate multiple systems - sale through fulfillment in ONE system.
Real-time address validation and compliance checks at Point of Sale   Improves tasting room efficiency, improves customer service, and ensures compliance.
Single click to ship wine via fulfillment   Streamlined order processing and eliminates duplicate steps and potential errors even on the busiest tasting room days.
eCellar Compliance & Shipping Dashboard   Provides immediate display of pending problem orders and display links to these orders within eCellar and ShipCompliant™ for faster resolution so the orders get corrected and shipped.
Updated order tracking information uploaded every hour   Provides current shipping information to facilitate shipping notification and improve customer service.
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Compliance and Shipping Gateway Manager

Simplify the complex world of wine shipping compliance by bringing sales and compliance software together in one easy-to-use integrated tool.


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Inventory Manager

Manage winery inventory in real-time across multiple storage facilities and access data easily from any internet connected computer.


Features   Benefits
Supports multiple facilities and locations   Inventory storage location decisions are not limited by inflexible software. eCellar allows inventory tracking in real-time for all storage facilities including one or more tasting rooms, warehouses, and/or fulfillment centers. Client sets up inventory tracking that best suits how they store and manage inventory.
Can be used to inventory wine, non-wine, bundles, supplies & promotional material   Supports a wide range of business uses to increase ROI of the module and simplify the overall management of wine inventory.
Supports tax-paid and in-bond locations   Flexibility that works for the wine business and supports the unique tracking requirements presented when wine moves from bonded storage to tax-paid and sold.
Reports gallons and liters sold for state-compliance reporting   Support complex state-level tax reporting.
Tracks on-hand, on-order, on-hold, and available at location & SKU level   Provides important data in metrics required for all business needs including sales and compliance.
Retains a detailed history of activity across all transaction points   Allows financial and tax managers to research and review historical data as needed.
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Inventory Manager

Manage winery inventory in real-time across multiple storage facilities and access data easily from any internet connected computer.


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Content Management System (CMS)

Update your website content with an easy-to-use editing tool in real-time, right from the eCellar Administrative Control Panel


Features   Benefits
eCellar CMS using standard conventions and tools for editing   Allows users to learn the system quickly because the commands and tools are familiar and intuitive. Staff members with basic knowledge of common off-the-shelve word processing software will be able to easily master this CMS and immediately have confidence to edit and update website content.
Editing permissions are controlled centrally in the eCellar Administrative Panel   Although the system is easy to learn and use, WHO can edit WHAT is stilled firmly controlled by you. Users can be limited in their ability to edit content.
100% web based system   Editing tools are accessed via the Admin Control Panel from any internet connected computer (PC or Mac) so updates can be made instantly anytime from anywhere.
WYSIWYG editing tools open directly in your website content pages   When you want to edit a particular page you simply navigate right to it, open the editor and make the text or image changes as needed. The WYSIWYG (what you see is what you get) technology allows you to immediately see how your changes will appear to your site visitors, making it easier to ensure the changes you make will look as you want them reducing surprises and errors.
Instantly publish changes and updates   No delay in publishing updated and refreshed content. Once you make the required edits you simply publish the updated content with a quick click of your mouse and your refreshed site is live and ready for visitors.
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Content Management System (CMS)

Update your website content with an easy-to-use editing tool in real-time, right from the eCellar Administrative Control Panel


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Events Manager

Never have out-dated events on your website again! Create, edit and post events to your website anywhere, anytime. And best of all - past date events drop off your events page automatically.


Features   Benefits
Create, edit, and delete events via Administrative Control Panel in an easy-to-use use template with WYSIWYG tools panel   Users don't need to know html or other complicated programming code to create and post events - simple knowledge of popular word processing software is all that is needed.
Automatically removes expired events from online display   Prevents winery from displaying past events - keep event information fresh and timely.
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Events Manager

Never have out-dated events on your website again! Create, edit and post events to your website anywhere, anytime. And best of all - past date events drop off your events page automatically.


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Blog Manager

Create, edit and post to your winery blog anytime, from anywhere with this easy-to-use blog module.


Features   Benefits
Post blog entries onto your web site directly from Admin Control Panel in eCellar   Eliminates need for additional tool or login to a separate blog engine. Editor is easy-to-use and consistent with other tools within eCellar to streamline marketing support and reduce the need for additional training. Makes it easy to keep content fresh.
Create multiple blog categories for different topics/interest   Enables more targeted communication and enhances your ability to connect with different customers based on their personal interests.
Allow / Deny comments from site visitors   Puts the power of online reputation protection in the hands of the winery - control what visitors see on your blog.
Syndicate your blog entries via RSS   Makes it easy for interested customers to subscribe and stay up-to-date on winery news.
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Blog Manager

Create, edit and post to your winery blog anytime, from anywhere with this easy-to-use blog module.


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Payment Gateway

A fast and secure connection between your sales channels - online, back-office and/or tasting room - and your bank merchant account.


Features   Benefits
Supports multiple payment gateways - Authorize.net and YourPay.net   Supports two of the most popular gateways and allows winery flexibility to chose different gateways by channel if desired.
Low one-time set-up fee with no additional monthly charges   Simple and affordable pricing saves you time on monthly invoice reconciliation and increases profitability.
Payment gateway can be set-up at the transaction point/channel and the number of transaction points is unlimited   Provides flexibility and scalability responsive to your wineries business strategy and growth.
Choose capture/funding protocols by channel   You can choose how and when to capture funds by transaction/channel. For example tasting room sales can capture funds immediately in real time while allocation orders can be settled in an authorize then capture mode so orders can be reviewed and edited after being received.
Payment gateway is running on eCellar's triple redundant servers   Enjoy increased speed and reliability with eCellar. Payment gateway is resident on our servers and transactions run through our network lines - not your local phone lines. Downtime is reduced and processing speed is increased.
Easy set-up and migration   If you are not currently using Authorize.net or YourPay, our carefully chosen partner, Payment Logistics, will guide you through every step of the process. Payment Logistics will help you choose which (or both) provider is best for you and will handle all the details to make your conversion seamless and trouble-free.
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Payment Gateway

A fast and secure connection between your sales channels - online, back-office and/or tasting room - and your bank merchant account.


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